GAAP Innovation Operations 
Harvard Business Review
JUNE 8, 2018
However, many investors seem to have concluded that the most successful companies with tens of billions of dollars of valuation today could never have justified their valuation at the start of their operation based on discounted cash flow. Analysts increasingly rely on non-GAAP metrics.
Harvard Business Review
NOVEMBER 1, 2011
Who declared 7 or 10 or 15 percent growth in earnings a sacrosanct pursuit, above all other corporate goals — like the innovation that leads to novel solutions that address customer needs? It's a strategic and operational straight-jacket. Sustainability is about the real long-term health of both the planet and enterprise.
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