Terry Starbucker

JULY 20, 2014

What’s wrong with the traditional “GAAP” accounting formula. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Then he started all over again, with a new “Profit first” formula. Why the “Profit First” formula works with the entrepreneur’s natural behavior.

Engineering 266

Engineering GAAP Succession Analysis 266

Harvard Business Review

JULY 11, 2012

If a CFO is operating outside the bounds of policy or law or GAAP and is willing to lie to the board about it, I doubt that he or she would be overly concerned about whether the line being crossed is dotted or solid. Even if the problem did exist, this proposal wouldn't fix it.

CFO 14

CFO Committee GAAP Proposal 14

Harvard Business Review

JUNE 8, 2018

However, many investors seem to have concluded that the most successful companies with tens of billions of dollars of valuation today could never have justified their valuation at the start of their operation based on discounted cash flow. Analysts increasingly rely on non-GAAP metrics.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

AUGUST 3, 2018

Investors, therefore, look not just for reported revenues but for drivers behind the revenues, especially because digital companies’ operating activities often differ from their revenue-generating activities. The first category should describe the amount spent on supporting current operations.

Report 8

Report GAAP Company Proposal 8

Harvard Business Review

JULY 1, 2016

Countries that operate under common law, including the United States and the United Kingdom, lean in this direction. Countries that operate under civil law, including France, Germany, and Japan, tend to be in this camp. .” The first believes the company’s goal is to maximize shareholder value.

Short-term 13

Short-term Long-term Objective Incentives 13

Harvard Business Review

NOVEMBER 1, 2011

It's a strategic and operational straight-jacket. In essence, they'll report their results to GAAP standards and as the SEC, FASB, and other quasi-regulatory bodies require.but they won't answer to analysts.

GAAP 9

GAAP Short-term P&L EPS 9

Harvard Business Review

MAY 8, 2014

Operational meltdowns can devour a midsized company’s cash. Cash revenues were indeed $200 million for the year, but the correct GAAP net revenues were only $30 million and profit was $2 million. Without adequate outside capital, a financial hemorrhage can escalate to a liquidity crash, an ugly moment when no one gets paid.

Crisis 9

Crisis CFO GAAP Banking 9