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Similar to creating a learning environment, building an organization that not only supports virtuous principles but also causes them, requires you to invest heavily in leadership. Establish objectives and use these to assess and improve individual and group behavior in a continuous way. So you must demonstrate very strong leadership.
As Don Moore and Max Bazerman explain in Decision Leadership, they’re able to look at data objectively; avoid being misdirected by those who seek to deceive; are aware of things that appear too good to be true; and are generally able to think a few steps ahead.
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