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XR in the Workplace Is Now

CEO Insider

Once considered technology of the future, extended reality (“XR”) solutions and tools have moved out of the labs and into a hot, profitable market. XR is the umbrella term for immersive technologies such as augmented reality (“AR”), virtual reality (“VR”), and mixed reality (“MR”). Villaflor alone and not the CEOWORLD magazine.

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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion. Why did this happen?

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Three Year-End Innovation Takeaways from Asia

Harvard Business Review

Chinese companies like BYD are well positioned to lead the electrical vehicle market. And India's nation of entrepreneurs is driving change in market after market. In particular, watch for markets that historically were inhospitable to entrepreneurs. But Eastern companies and entrepreneurs are gaining traction.

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When Rising Revenue Spells Trouble

Harvard Business Review

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

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Innovate Faster or Innovate Better?

Harvard Business Review

Yale School of Management Professor Dick Foster notes that a single firm cannot innovate faster than the market in which it participates. The end result too frequently is the market speeds ahead of the autonomous organization. A large company just can't innovate faster than the market. Why is that? Forget about quick decisions.

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Make IT Delightful, and Other Ways to Enchant Your Employees

Harvard Business Review

In the business world, marketers use enchantment all the time. How technology is changing the way we work. Virtual reality technology presents new opportunities too: employees might virtually commute between different offices, immerse themselves in their customers’ worlds, or play with multiple identities. Insight Center.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. Insight Center.