article thumbnail

The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt 80
article thumbnail

Alan M. Webber: An interview by Bob Morris

First Friday Book Synopsis

Webber is an award-winning, nationally-recognized editor, author, and columnist. In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history.

Magazine 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shortlist Announced for Financial Times and Goldman Sachs “Business Book of the Year” Award

First Friday Book Synopsis

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

Books 89
article thumbnail

Approximately Correct Is Better than Precisely Incorrect

Harvard Business Review

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

article thumbnail

Why Do App Developers Still Live with Their Moms?

Harvard Business Review

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. In this way, the industry parallels drug dealing. Hear me out. Twitter has 2,700 employees; Dropbox has 550; Snapchat has 21.

article thumbnail

When Do Regulators Become More Important than Customers?

Harvard Business Review

The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” These phenomena are global. State satisfaction mattered more than market disruption. ” has emerged.

article thumbnail

Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. John Mattone, President & CEO of John Mattone-Global. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind. Those can come later but it’s not the way I want to start my day with a spirit of reverence and awe!