LDRLB

SEPTEMBER 12, 2013

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Prahalad , the brilliant management guru. Glocalization” of products has made LG successful where other South Asian companies have struggled.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Chartered Management Institute

NOVEMBER 15, 2023

Ann also met with Titania Woo of The Hong Kong Management Association to discuss partnership opportunities in the region. Furthermore, Ann was delighted to be able to personally present a number of Chartered Managers and Fellows with their certificates. Learn more here.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere.

Glocalization 15

Glocalization Mass Marketing P&L Globalization 15

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 9

Advertising Glocalization Globalization Brand 9