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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Glocalization” of products has made LG successful where other South Asian companies have struggled. You can find him at [link].].

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CMI Hong Kong: updates from the board

Chartered Management Institute

The session was entitled “Technology and Business Collaboration: Leadership and Management” and was moderated by Dr Alan Miller CMgr FCMI (former CMI Hong Kong Regional Board Member). The pandemic has boosted the application of technologies across both public and private sectors.

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The $2,000 Car

Harvard Business Review

Other companies still subscribe to a "glocalization" strategy of adapting their Western products to meet local needs, and will have to step up their game to get more from their innovation efforts. Phase 2: Glocalization. Innovation happened at home, and then the new offerings were distributed everywhere.

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Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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P&G Innovates on Razor-Thin Margins

Harvard Business Review

But the vast majority of men below the pinnacle of the social pyramid, an estimated 400 million, still shaved with double-edge razors, a century-old technology that tends to cause far more cuts and bleeding. centric "glocalization" to India-centric local innovation. However, it has not yet completed the reverse innovation cycle.

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The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. Surely, it has something to do with new communications technology. Yes, both are listening to national and international communities of taste and practice. But now being locally responsive matters just as much and sometimes more. Somehow this changed.

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