First Friday Book Synopsis

JUNE 2, 2012

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)

Marketing 70

Marketing Books Review How To 70

Strategy Driven

JUNE 11, 2015

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50

Content Marketing Open-book Brand 50

Persuasive Powerhouse

AUGUST 31, 2010

and Gretchen Johnson of Virtual Wordplay Marketing Communications for a few years, a caring and supportive group of individuals who have helped each other without reservation to be successful in business and in life. He was, and still is, my Myers-Briggs Type Indicator mentor as I was learning my way around that instrument.

Skills 181

Skills Books Blog Mentor 181

Strategy Driven

DECEMBER 2, 2019

It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership. Reallocate advertising and marketing dollars to customer experience. Traditional branding is an old paradigm. Traditional branding is an old paradigm.

Company 69

Company P&L Bottom-up Advertising 69

Persuasive Powerhouse

SEPTEMBER 13, 2010

We may be snowed by the public relations machine that “markets” a poor leader. In the public arena, we vote for our leaders (this may provide the most obvious connection to our responsibility for bad leadership): In this case, we might ignore bad past behavior before we cast our vote. We might simply vote without doing our homework first.

Leadership 150

Leadership Follow-up Blog Greenleaf 150

Persuasive Powerhouse

OCTOBER 24, 2010

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Business owners who eat on the run, don’t exercise or take time out for massage and downtime often don’t feel good in their own skin. Energy levels are also affected.

Learning-by-Doing 185

Learning-by-Doing Blog Class Open-book 185

Mark Sanborn

OCTOBER 5, 2021

In 1970, Robert Greenleaf published an essay entitled, “The Servant as Leader.” ” At a time when leadership was often an aspiration of those who wanted recognition and power, Greenleaf’s ideas were revolutionary. It is possible, if not likely, that person was a servant leader.

Servant Leader 117

Servant Leader Leadership Greenleaf Blanchard 117

Strategy Driven

JANUARY 27, 2017

Davis is the author of The Sales Manager’s Guide to Greatness: Ten Essential Strategies for Leading Your Team to the Top (Greenleaf Book Group, March 2017). So the secret is finding out which sales instincts pose the biggest problem for you and developing a better leadership mindset. About the Author.

Management 50

Management Greenleaf Competitive Advantage Sports 50

Harvard Business Review

APRIL 29, 2015

One mill girl, Lucy Larcom, studied German and botany, and published poems in the mill girls’ literary magazine during the 1830s and 1840s; she came to the attention of John Greenleaf Whittier, who became her mentor. After the Civil War, the market for skilled textile workers became very active.

Technology 8

Technology Learning-by-Doing Skills Offshoring 8

Modern Servant Leader

JULY 2, 2024

After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. Greenleaf, Larry C.

Library 100

Library Leadership Servant Leader Greenleaf 100

Harvard Business Review

FEBRUARY 2, 2017

Greenleaf first introduced the concept of servant leadership to businesses in the mid-1900s. Sometimes the language people use is a sign that there’s unhealthy competition in an organization: billable versus nonbillable time, operators versus overhead, and marketing versus engineers.

Leadership 8

Leadership Loyalty Greenleaf Bottom-up 8