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Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.
Brainstorming often gets a bad press, with the popular belief being that it fosters groupthink and generally hinders the creative process. New research shines a new light on the value of brainstorming however, especially a bit later in the creative process when ideas have already been generated.
” This test requires strategies for considering as many distinct solutions as possible. In this phase, a large number of ideas are whittled to a smaller set of candidate solutions to the current problem. To fix group ideageneration, then, be aware of when you are trying to diverge and when you are trying to converge.
If you’ve ever agreed to a decision at work even when you believe it to be the worst move your company could make, you need to learn how to avoid groupthink. But what is groupthink? Image credit – Freepik What is Groupthink? With no change in strategy, there are going to be no changes in results.
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