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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 286
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Balancing Innovation and Governance: The CDO’s Dilemma

N2Growth Blog

With the increasing importance of data and analytics that spans across several business areas, the need for a CDO who can adapt, innovate, and lead in this complex environment has grown significantly. These specialized operations require a unique combination of creative innovation and strict regulatory compliance.

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Board of Directors: Steering Towards Organizational Excellence

N2Growth Blog

Companies that invest in board development programs equip their directors with the knowledge and skills necessary to excel, creating an environment where clear expectations, ethical guidelines, and open communication channels unite board members under a shared purpose. Drive Innovation: Foster a culture that embraces change and adaptability.

Ethics 349
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Biotech Boom: Executive Search Strategies in Life Sciences

N2Growth Blog

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. This ability to bridge the gap between science and strategy is crucial in such a highly dynamic space.

Execution 446
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Quiet Is The New Superpower: Voices From The Introvert Revolution

Lead Change Blog

What does it mean to have a permission-based list, and how can you go about making sure you’re meeting all of the guidelines for best practices when starting your email marketing campaign? We want to help shed some light on this mystery.

Webinar 199
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Someone to Know: Q&A with Bloomberg Global Head of Employee and Innovation Communications Ethan McCarty

leaderCommunicator

Next up in my series of wonderfully intelligent leaders I think you should know is someone who has made his mark in the Marketing Communications space in many ways, including developing IBM’s groundbreaking blogging guidelines. Q&A with Ethan McCarty, Global Head of Employee and Innovation Communications at Bloomberg.

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Can a CEO be brutally honest?

Women on Business

The memo begs the question, can honesty propel innovation? More often than not, innovation springs from neccessity. I think that it can, if you stick to these guidelines. Elop is candid about his frustrations with getting innovative new products to market and that frustration can show his employees a passionate CEO.

CEO 170