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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 286
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Six Guidelines for Resolving Intergenerational Conflict

Coaching Tip

Here are some guidelines for resolving intergenerational conflict: . . And Linksters hold clues to future workplace, marketing, and business trends. . From Boomers to Linksters--Managing the Friction Between Generations at Work . From Boomers to Linksters--Managing the Friction Between Generations at Work (Amacom, 2010).

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Should We “Defund” Leadership?

Lead Change Blog

The Pixar 2018 documentary on the company tells the tale of a group of passionate, driven people who worked around the clock, sleeping under their desks to bring to market revolutionary technology tools. At a candid team meeting, someone asked his role, “I have been sent by corporate to be your manager.”

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Board of Directors: Steering Towards Organizational Excellence

N2Growth Blog

Companies that invest in board development programs equip their directors with the knowledge and skills necessary to excel, creating an environment where clear expectations, ethical guidelines, and open communication channels unite board members under a shared purpose.

Ethics 349
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Transparency in Succession Planning: To Tell or Not To Tell?

Great Leadership By Dan

I recently attended a talent management networking meeting hosting by PDI Ninth House. It was well attended, with over 100 participants, all responsible for some aspect of talent management. Managers - and HR - hate having to have those tough discussions. The two presenters had a packed agenda with over 50 slides to get through.

Planning 229
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How to Be an Engaging Leader in a World of Robotics, AI, and Digitization

Leading Blog

In the midst of managing these exponential leaps in technology, there is a war for talent. In 2016, the Society for Human Resource Management made a compelling case about the benefits that come from an engaging leadership approach: • 22 percent greater profitability • 21 percent greater productivity • 65 percent lower turnover.

How To 285
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Managing Productivity and Morale

Coaching Tip

Today’s business leaders face myriad challenges as they look for ways to improve return on investment (ROI) while managing resources effectively. As a starting point for the discussion of how best to manage morale and productivity in a corporate setting, it’s useful to go back more than a century. Managing Productivity and Morale.

Morale 119