Remove Handbook Remove Innovation Remove Marketing
article thumbnail

How to Lead Sustainable Business Culture Change: A 3-Step Framework for Success

Let's Grow Leaders

There are three critical steps senior leaders must take to make this vision a reality: Visibly Model Comprehensively Communicate Intentionally Amplify Lasting Business Culture Change Starts with Senior Leaders Our favorite definition of culture comes from marketing guru Seth Godin. Culture is simply “People like us, do things like this.”

article thumbnail

First Look: Leadership Books for March 2020

Leading Blog

Marketers want to change their customers’ minds and leaders want to change organizations. Create the Future + the Innovation Handbook : Tactics for Disruptive Thinking by Jeremy Gutsche. Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change.

Books 432
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 Traps of Path Dependency

Leading Blog

He wrote Create the Future + The Innovation Handbook: Tactics for Disruptive Thinking (two books in one) to help us. “We Market leaders consistently miss out on great new ideas because they overestimate their market dominance.” We are more dependent on our past decisions than we like to admit. What to do? What to do?

Handbook 385
article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.

article thumbnail

Create The Future And The Innovation Handbook

Eric Jacobson

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. It's the ideal guide to turn your big idea into a reality.

article thumbnail

Research Explores How The Philippines Manages Emigration

The Horizons Tracker

The programs include a two-and-a-half-hour training session and a handbook aimed at helping emigrants understand the country theyre heading to. This study has raised new questions about the role of such programs in a rapidly changing global labor market.

CFO 64
article thumbnail

Why Purpose, Mission, Vision and Values Really Do Matter

Great Leadership By Dan

Action : Write an ambitious yet achievable position in your market or in your customers’ lives that recognizes your Purpose. Chris Griffiths , author of The Creative Thinking Handbook: Your Step-By-Step Guide To Problem Solving In Business , is founder and CEO of OpenGenius. What do we do? ? How do we do it? ? Whom do we do it for? ?