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On Sunday, March 18, 2018, an Uber Volvo XC90 in autonomous mode, with a safety driver as backup, hit and killed a 49-year-old Tempe, Arizona, woman, Elaine Herzberg. No doubt you’ve heard that last year, an Uber in Tempe, Arizona, operating. The NTSB is investigating.
In 1968 Frederick Herzberg reminded us of this in his now-classic Harvard Business Review article entitled “ One More Time: How Do You Motivate Employees? These managers purport to self-interest, but they are harming everyone including the company itself by operating outside of shared values. People need purpose, especially at work.
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