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Two contributing pioneers from “ the way-back machine ” in that regard were Abraham Maslow and Frederick Herzberg. Higher order needs embody our desires to lead purpose-driven lives, achieve mastery and operate autonomously. Motivation/Hygiene Theory (Herzberg, 1966). The Hierarchy of Needs (Maslow, 1954).
In 1968 Frederick Herzberg reminded us of this in his now-classic Harvard Business Review article entitled “ One More Time: How Do You Motivate Employees? These managers purport to self-interest, but they are harming everyone including the company itself by operating outside of shared values.
Less effective managers see “their people” as coin-operated human resources (assets with skin) to be manipulated with money. In his seminal 1959 book, The Motivation to Work , Psychologist Frederick Herzberg outlined his Motivator-Hygiene Theory.
While I’m not about to ask everyone in my company to participate in a daily cortisol readout, I have to operate under the assumption that even if I do feel pressure, my employees may feel more. In a classic article, Frederick Herzberg called these kinds of things “hygiene factors.”
It is an observation that has been made as far back as the 1968 issue of HBR in an article by Frederick Herzberg titled, "One More Time: How Do You Motivate Employees?" ( PDF ). The logic is that we can increase the odds of people operating with courage by teaching them the principles of heroism. achievement and (2.)
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