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Across retail, automotive, financial services, and technology a number of common factors emerged that underpinned the ability of companies to weather the Covid storm. It brings to mind the groundbreaking work of Dutch sociologist Geert Hofstede.
A recent study by Kaunas University of Technology (KTU) shed light on the under-researched aspects of international employee adjustment and suggested directions for future research. “Using Hofstede’s classification, countries can be categorized as individualistic vs. collectivistic, short-term oriented vs. long-term oriented, etc.
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