First Friday Book Synopsis

APRIL 6, 2014

Steve’s fresh, provocative approach to marketing, […].

Tourism 80

Tourism Hotels Wilde Drucker 80

The Horizons Tracker

DECEMBER 3, 2020

The pandemic has been the making of many technologies, and new research from Augusta University explores whether it might do likewise for virtual travel. The team believes that the technology would help to mitigate some of the devastation caused to the travel industry by the pandemic, while also opening up new possibilities.

Tourism 126

Tourism Travel Industry Video 126

The Horizons Tracker

MARCH 29, 2023

The authors argue that a more powerful alternative future is one in which humans are augmented by technology. The market for tasks that can be augmented is much wider. Assistant Professor of Marketing at EHL told me. In other words, we should refocus away from automation and towards augmentation.

Comparison 125

Comparison Technology Hotels Incentives 125

Coaching Tip

JANUARY 2, 2011

The two-year limit, in use for 33 years, made it difficult for economists to compare the recent recession's damage to the job market with other downturns in the past. One of the industries that has been most cautious is the hotel and leisure business because people have less money to spend on easy-to-postpone vacation travel.

Long-term 99

Long-term Hotels Transportation Information Technology 99

Modern Servant Leader

DECEMBER 30, 2022

Underinvestment in Technology This was the main root of their problem. Because Southwest Airlines seems to have the worst, most outdated operating technology in the industry. Failing technology. Invest in Technology Too often, information technology and operational tools are minimized as costs to be controlled.

Airlines 130

Airlines Leadership Short-term Long-term 130

The Horizons Tracker

MAY 25, 2021

Recent research from Oxford University highlights the vulnerability of low-skilled workers to automated technologies, with this vulnerability exacerbated by a pandemic that has accelerated the pace of digital transformation. ” The post-Covid landscape. ” Accelerating trends. . ” Accelerating trends.

Skills 123

Skills McKinsey Trends Short-term 123

Chart Your Course

FEBRUARY 29, 2016

As a strategic asset, it will create market shares for the company. Other organizations with powerful brand cultures include Zappos and Ritz-Carlton hotels. Companies with a healthy corporate culture are more likely to implement new technologies, value continued education and promote appropriate work-life balance.

Skills 100

Skills Company How To Hotels 100

Strategy Driven

APRIL 27, 2023

What About the Marketing Operations Considerations? Plus, the content could be leveraged in multiple marketing channels so it’s generating value beyond its original purpose. By focusing on cross-channel personalization, companies can maximize engagement with their customers and encourage loyalty over time.

ROI 102

ROI Metrics Content Loyalty 102

Sales Wolf Blog

AUGUST 30, 2010

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.  Why?  Why?

Blog 124

Blog Maslow Talent Management Human Resources 124

Eric Jacobson

NOVEMBER 27, 2013

No-cost 15 fruit and vegetable "brain foods" every day - Genesys Systems Integrator Fitness facility - Argosy Casino Hotel & Spa; Henderson Engineers Inc.; Kansas City Employee Benefits S tand-up workstations spread throughout the office - Netsmart Technologies Inc. Plattform Advertising Inc.

Henderson 50

Henderson Hotels Ryan Company 50

Strategy Driven

NOVEMBER 26, 2023

Technology and IT Job Opportunities As a result of the emergence of Silicon Slopes , Utah’s tech scene has gained national attention. This influx of tourists has led to a surge in opportunities in hospitality, including hotel management, tour guiding, and event planning.

Real Estate 65

Real Estate Tourism Finance Automotive 65

Strategy Driven

NOVEMBER 23, 2011

One time I was on a business trip, and due to a series of events I had to get a hotel room with no reservation. I called several brand name hotels only to be told they were booked. But I went to one of the hotels I had called and used some specific techniques to build rapport with the woman at the front desk. James, MA, Ph.D.,

Hotels 62

Hotels Proposal Seminar System 62

The Horizons Tracker

NOVEMBER 23, 2020

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Shifting sands.

Reis 78

Reis Transportation Real Estate Tourism 78

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Miles Anthony Smith

NOVEMBER 1, 2018

Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. If so, you can write off several things: Hotel costs: If you pay for any kind of lodging during work-related travel, keep the receipts and make sure you write this off. Rental cars: Did you rent a car for business travel?

Tips 95

Tips Franchising Cost Travel 95

Strategy Driven

JANUARY 10, 2020

It can massively increase the accuracy of the processes, especially for things like marketing and recruiting. You could arrange for laundry and towel deliveries, for example, if you have a hotel or other similar business. There are large things to automate, for sure, from payroll to marketing.

Tips 67

Tips Learning Curve Long-term ROI 67

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor. TheStreet.com steers us toward the stocks we should buy.

Media 66

Media Learning-by-Doing Open-book Company 66

Eric Jacobson

NOVEMBER 11, 2021

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

MARCH 25, 2021

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Eric Jacobson

NOVEMBER 30, 2020

The Scale – Expanding potential through technology, delegation and partnership. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. The Launch – Deep-diving into prototyping and getting the venture moving. The Money – Securing cash and backing.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 17

Marketing Advertising Brand Hotels 17

Harvard Business Review

JANUARY 27, 2011

I was leaving a big party put on by DLD , a social-media conference, and was planning to walk back to my hotel. But then another party-departer tapped on the window of one of the DLD-labeled sedans parked outside the Haus der Kunst, and asked if he could have a ride back to the hotel. Market research, he said.

Technology 15

Technology Hotels Conference Globalization 15

Harvard Business Review

AUGUST 4, 2011

This post is part of the HBR Insight Center Marketing That Works. Are you skeptical about using digital and social media in business marketing? Increasingly, business customers create great content and experiences to market to their own customers, so they know what they want from suppliers when they themselves are the potential buyers.

Marketing 17

Marketing Venture Capitalist Audience Competitive Advantage 17

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 15

Marketing Guidelines B2C Analysis 15

Harvard Business Review

JULY 5, 2011

Technology companies signed up and supported them. Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. In the hotel where I stayed, I met some U.S. Using students to create new markets is not new.

Market Penetration 12

Market Penetration Marketing Travel Hotels 12

Harvard Business Review

JANUARY 3, 2012

It takes an act of imagination and intellectual mobility to stand in a hotel room and say, "You know, this could be a showroom.". Regis hotel in New York City when someone decided to give one of the rooms the Dior treatment. A hotel room becomes a showroom. The next question is, "Well, why not every hotel room?"

Innovation 15

Innovation Hotels Brand Advertising 15

Harvard Business Review

DECEMBER 8, 2011

Market Position: Contracts, licenses, legal monopolies, customer lists. The top two elements, market position and brand — with items like goodwill, customer lists, reputation and contracts — are largely a measure of how well companies are building trust with consumers and the wider community.

Brand 18

Brand Hotels Reputation Franchising 18

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale. That has now changed.

Niche Marketing 18

Niche Marketing Parcell Business Model Education 18

Harvard Business Review

MARCH 14, 2017

How Blockchain Works Here are five basic principles underlying the technology. Best known as the technology behind bitcoin, blockchain enables a ledger of transactions to be shared across a network of participants. How technology is transforming transactions. Distributed Database. Blockchain may just be the answer.

Loyalty 15

Loyalty Customer Loyalty Travel Hotels 15

Harvard Business Review

JULY 18, 2012

These people are the information economy's mom and pop business owners , just more technologically leveraged and profitable than their brick & mortar predecessors. Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry?

Venture Capitalist 21

Venture Capitalist Software Entrepreneur Engineering 21

Harvard Business Review

JULY 18, 2012

These people are the information economy's mom and pop business owners , just more technologically leveraged and profitable than their brick & mortar predecessors. Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry?

Venture Capitalist 21

Venture Capitalist Software Entrepreneur Engineering 21

Harvard Business Review

AUGUST 7, 2018

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 12

Travel Industry Hotels Airlines 12

Harvard Business Review

DECEMBER 7, 2018

This constantly increasing rate of technological advancement and social change is speeding up the pace of business and life itself, leaving most of us feeling time-poor. Technological deceleration , which is not giving up technology, but carefully controlling its use and instead focusing on face-to-face communication.

Tourism 15

Tourism Hotels Transportation Fashion 15

Harvard Business Review

MAY 29, 2017

It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. Consumer technology and its potential went largely ignored in the enterprise. A young U.S.

CIO 15

CIO Survey Strategic Planning Technology 15

Harvard Business Review

FEBRUARY 9, 2012

As a result, they tend to focus narrowly on technology skills, the Accenture survey reports. The Hilton Worldwide hotel chain documents every employee's specific skills, including languages, education, experience, property experiences, local market connections, and affiliations with boards and non-profits.

Skills 16

Skills Survey Human Resources Document 16

Harvard Business Review

JUNE 17, 2015

They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time. That’s a natural response. I’ll explain why.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

APRIL 24, 2012

By keeping jobs simple and focused; by equipping associates with (now) state-of-the-art check-out technologies; and by not imposing rules or protocols that would limit how much workers can talk with customers and adapt approaches to service, the chain invites its associates to make the most of their roles "on stage."

Innovation 16

Innovation Hotels GDP Case Study 16