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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

W E OFTEN THINK of innovation as something visionaries draw out of thin air, like manna from heaven. Here’s an innovation story that’s closer to reality: It’s a story of loss, grit, and renewal. It’s also about a never-too-late approach to innovation that enabled a floundering business to launch a second golden age.

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How to Stay Marketable and Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? . Now, more than ever, there is a strong need to remain relevant and innovative within your career. The post How to Stay Marketable and Keep Your Job appeared first on Lead Change. Register for this free event here.

Marketing 274
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How To Help Your Team Think Like an Entrepreneur

Let's Grow Leaders

How to Develop Entrepreneurial Thinking on Your Team. “Errr, well, no, but …” The conversation after that “but” is at the heart of teaching your team how to think and act like an entrepreneur. This could be a project, a market, and group of customers, or even a group of emerging leaders to develop.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

D ISRUPTION has become synonymous with innovation. It is the dominant view of how growth is created. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” Focused on disruption, we miss opportunities for nondisruptive innovation.

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How To Stay Marketable And Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Now more than ever, there is a strong need to remain relevant and innovative within your career. The post How To Stay Marketable And Keep Your Job appeared first on Lead Change. Learn more and register here.

Marketing 245