In the CEO Afterlife

MAY 23, 2011

Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. But the slogan’s a winner. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards.

Newsletter 165

Newsletter Insurance Class Motivation 165

In the CEO Afterlife

JULY 24, 2011

Here’s a clue to the French liquor-maker’s culture, from their annual report: “We will continue to raise our game so that creativity and innovation are the heart of our model. Great observation – that it's creativity and innovation in the business plan that matters, less so the advertising. Human Resources.

CEO 100

CEO Advertising Brand Creativity 100

Experience to Lead

AUGUST 27, 2024

They use technology to provide employees with curated learning resources, mentorship programs and project-based assignments, which support their professional development and growth in dynamic work environments. However, with this innovation comes a responsibility to scrutinize the human errors that could shape these learning pathways.

Osborne 52

Osborne Efficiency Environment Training 52

In the CEO Afterlife

APRIL 4, 2011

Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Innovators drive the marketplace, follower are passengers and those who refuse to abolish redundancy are road-kill.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. The folks at Combe take themselves seriously, but their website is hilarious.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. The folks at Combe take themselves seriously, but their website is hilarious.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 5, 2011

The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Through no fault of their own, they either lack the experience, the clout or the motivation to drive innovation into the brands they manage. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Human Resources. In the CEO Afterlife. Leadership.

CEO 170

CEO Advice Company Competitive Advantage 170