In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

CO2

MAY 6, 2014

Innovation suffers. In today’s fast-paced market environment, the definition of insanity should probably read: doing the same thing over and over again and expecting the SAME results. The real secret lies in the deeply human need to direct our own lives, learn and create, and better ourselves and our world.

Influence 92

Influence Learning-by-Doing Software Definition 92

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy. Human Resources. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. It takes a tenacious marketer (or that marketer’s tenacious boss) to stick to a proven success formula.

CEO 100

CEO Advertising Brand Creativity 100

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. The “ Era of Innovation ” is one contender. Involve your marketing department.

Brand 52

Brand Storytelling Strategy Diversity 52

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. The same is true for social innovators. But even the most needed innovation does not sell itself.

Innovation 9

Innovation Rogers NGO Participative 9

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Chart Your Course

AUGUST 14, 2012

People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. The amazing thing is there are lots of innovative employees who have great ideas, but most of them go untapped. 9) Customer and market focus.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 12

Marketing Brand Mission Statement Marketing Strategy 12

Harvard Business Review

MAY 9, 2017

Too many leaders try to demand creativity on the spot: They offer cash rewards for new ideas, sequester teams in endless brainstorming sessions, and encourage competitive hierarchies that reward some people for out-innovating others. Related Video. Brainswarming: Because Brainstorming Doesn't Work.

Creativity 12

Creativity How To Brainstorming Video 12

Harvard Business Review

AUGUST 11, 2016

Executive teams often struggle to land innovations that will significantly grow the business. A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented revenue growth. Insight Center.

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

APRIL 7, 2011

As much as the business world seems to admire design innovation these days, very few companies are doing it well. As the founder of a firm that helps businesses innovate, I've watched approvingly as design has gone from a niche topic to the covers of mainstream publications and the keynotes at business conferences.

Innovation 15

Innovation Consultative Brand Creativity 15

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. The “ Era of Innovation ” is one contender. Involve your marketing department.

Brand 52

Brand Storytelling Strategy Diversity 52

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Feeling safe is a primal human need. The CMO agreed, and the meeting took place.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 8

Productivity Products Participative Marketing 8

Harvard Business Review

JANUARY 9, 2013

A new wave of entrepreneurs have created innovations that address pressing human needs: a hand-powered solar lamp that reduces a family's dependence on dangerously flammable oil for adequate light; a network of neighborhood-based grocery stores that sell fresh produce; a low-cost infant warmer for vulnerable babies in developing countries.

Venture Capitalist 8

Venture Capitalist Entrepreneur Business Model Human Needs 8

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Feeling safe is a primal human need. The CMO agreed, and the meeting took place.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. I’ll then discuss some of LVMH’s challenges.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” Consider the case of investment management, where robo advisors are not just making trades, they are also providing investment advice to investors, and at a fraction of the cost of human financial advisors.

Company 10

Company Long-term Short-term Technology 10

Harvard Business Review

SEPTEMBER 24, 2015

It is the only Chinese company that receives more sales revenue from markets outside China (67%) than from inside it. isn’t one of those markets. Huawei’s ESOP can satisfy both human needs. Editor’s note: It’s worth noting that the U.S. lawmakers consider the company a security threat.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

APRIL 22, 2013

The first is how much action we need to take. We''re used to hearing that we''ll need to reduce our carbon emissions by some percentage. The blunt reality is that to avoid catastrophic climate change, humanity needs to essentially eliminate all emissions. And we''re entering a city-building boom, both in the U.S.

Sharpe 10

Sharpe Technology System Business Model 10

Harvard Business Review

FEBRUARY 24, 2011

At this point, the commercial viability of a market-based approach to providing good quality housing in urban areas at prices affordable to low income customers is beyond question. Innovative wastewater technologies will be used in several forms to create a fully recyclable, near zero water system at each development.

Suri 15

Suri Construction Class EBITDA 15

In the CEO Afterlife

APRIL 10, 2011

Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Less than two years and I was in marketing. you must not rest until you find a workplace passionate about innovation. Human Resources.

Advice 170

Advice CEO Company Competitive Advantage 170