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The Toxic Leader

N2Growth Blog

There is a new definition of leadership in our lexicon. Let’s say you have the choice to make between choosing one person for a senior leadership role over another. Perhaps it’s because we still cling to the great man theory of leadership. What we need is a different measuring stick in our selection criteria.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. Leadership.

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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Leadership. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home. No results were found for your request. Search My Site.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Human Resources. Leadership.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

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This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. Leadership.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing.

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