In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

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Brand CEO Stage-Gate SWOT 168

Michael Lee Stallard

AUGUST 5, 2019

Electronic medical records add extra work hours to most physicians’ days due to unfriendly user interfaces and lack of interoperability, putting information management on the list of their responsibilities. It can be disheartening to work in a broken healthcare system where patients still struggle to have coordinated care and basic needs met.

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Stress P&L Self-aware Human Needs 150

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

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CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

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Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources. Leadership.

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Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 4, 2011

And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site.

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CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. Innovative.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

APRIL 4, 2011

My class needs a perspective on entrepreneurship within the corporation—if that exists.”. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Human Resources. I want you for balance. Leadership.

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CEO Mass Marketing Class Brand 150

In the CEO Afterlife

SEPTEMBER 6, 2011

My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. Marketing is important.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

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Brand CEO Stage-Gate Marketing 131

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

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Press Release Marketing Human Needs Advertising 50

In the CEO Afterlife

MAY 1, 2011

It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality.

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CEO Human Resources Brand Middle Management 152

Lead Change Blog

FEBRUARY 16, 2016

You have a basic human need to use your strengths every day. If you are convinced that you should be qualified even though other people don’t see it, maybe you need to let go of that internal “should” message and get the credential you need. This can be more complicated than it looks. Fit with your job is important.

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Career Skills Industry Human Needs 150

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Not in this case. Share it: Tweet.

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CEO Advertising Brand Creativity 100

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. Leadership.

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CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources. Clout is the strategy. Search My Site. Leadership.

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CEO Human Resources Bureaucracy Brand 100

Strategy Driven

NOVEMBER 27, 2018

In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded. Cost effective and practical, these ten promo classics continue to deliver for marketers the world over. But some products have endured better than the rest. Wristbands. Stress Balls.

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Products Productivity Brand Sports 57

Chart Your Course

AUGUST 14, 2012

They are realizing if employees and managers are unhappy, they are going to leave. There needs to be a system for decision-making and development of leaders and managers as well as the reinforcement of values, directions and performance expectations. 3) Manage your managers and make them lead by example.

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Newsletter Insurance Class Workshop 165

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. Measuring Marketing Insights. But what if these brand managers are wrong? But what if these brand managers are wrong? Most market researchers know this, but they tend to keep quiet about it.

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Marketing Brand Management Brand Retail 9

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. The Need for Caring Relationships. The need for Care is another core emotional need.

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ROE ROI Letter Airlines 50

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. We think they have an advantage over smaller companies, because they have market share, economies of scale, and momentum on their side.

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Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MAY 16, 2011

Excessive layering kills ideas before they get to top management. There’s a difference between what’s needed to run a business and what’s needed to foster creativity. How are you to manage your brand when selling yourself without a flashy label? Human Resources. They’re hardheaded about Strategy. Search My Site.

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CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 10, 2011

Houweling’s latest challenge, other than managing increased demand for their tomatoes, is adding a combined heat and power system to both its US and Canadian facility—a cogeneration initiative that will exceed the operation’s power needs and actually feed energy to the grid, eliminating waste. Human Resources. Search My Site.

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CEO Products Productivity Company 112

In the CEO Afterlife

AUGUST 7, 2011

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Human Resources. Search My Site. Search for: Categories.

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CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. Human Resources. Main menu Home. Leadership.

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Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

JUNE 26, 2011

Isn’t top management supposed to be the strategic experts of the organization? tell me, who is going take all that time to teach them enough about the business and the market to add value? Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

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Strategic Planning Planning CEO SWOT 100

In the CEO Afterlife

AUGUST 23, 2011

My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

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Crisis CEO Brand Apparel 100

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

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Marketing Brand Mission Statement Marketing Strategy 12

Marshall Goldsmith

MAY 19, 2013

In the “old days,” a person was hired into a position, learned the job, and – usually because of some form of functional proficiency – received a promotion into management. Then, as a manager, this same person could tell a few people what to do. A classic example was the old Bell System. What would happen?

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Follow-up Learning-by-Doing Wireless Drucker 147

Harvard Business Review

DECEMBER 20, 2013

The labor market is about to be transformed by machine intelligence, the combination of ubiquitous data and the algorithms that make sense of them. But what about management? I interviewed Cowen last month about his vision of the future, and where he sees managers fitting into it. WF: Where does management fit into this?

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Management Software Long-term Information Technology 12

Harvard Business Review

MAY 9, 2017

See More Videos > See More Videos > As Teresa Amabile and Mukti Khaire explain , “One doesn’t manage creativity. One manages for creativity.” Tom Stillwell , CEO of the Clio Award–winning marketing agency Midnight Oil , explains: “Creativity can be very expensive if you aren’t careful.

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Creativity How To Brainstorming Video 12

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. We all have a basic human need to feel like we are doing something meaningful.

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Brand Storytelling Strategy Diversity 52

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” Firms create value by managing tensions between competing priorities. But AI is not helpful in managing the tension between these activities, i.e. knowing when to do more of one or the other.

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Company Long-term Short-term Technology 10

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. and held senior management positions at several large IT companies. Carl, a self-made success and CEO of a venture-backed software company, is a great example.

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Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. and held senior management positions at several large IT companies. Carl, a self-made success and CEO of a venture-backed software company, is a great example.

Company 50

Company Venture Capitalist Film Reputation 50

In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Simple enough?

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Brand CEO P&L Brand Management 253