In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. This Bud’s Not for Me. That’s right.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Any marketer can play the social media game and do it well with the right concept – you don’t have to have the bank account of P&G or Kraft.

Media 199

Media Brand Positioning Marketing Strategy 199

Michael Lee Stallard

AUGUST 5, 2019

Social connection is a primal human need , as research has borne out. Put simply, communicate a Vision that inspires and unites people, Value people as human beings and not just means to an end, and give people a Voice to express their opinions and ideas. Photo by Online Marketing on Unsplash.

Stress 150

Stress P&L Self-aware Human Needs 150

N2Growth Blog

MAY 22, 2014

Praise and recognition: One of our basic human needs is to feel appreciated and valued. On a more optimistic note, there are many great leaders and organizational cultures such as Hyatt Hotels, Charles Schwab, Wegmans Food Markets and many more who have done much to inspire high engagement.

Short-term 407

Short-term Long-term Survey Ethics 407

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. Human Resources.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

Strategy Driven

JANUARY 5, 2021

Automation is a process of replacing manual human needed in executing tasks with any form of technology. Automation is an area of business that is of immense benefit as it uses technology to perform business tasks or processes, where human effort or supervision would be otherwise needed. Automated Updates and Responses.

Document 73

Document Software Metrics Media 73

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife. Leadership.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

DECEMBER 4, 2011

Their marketing teams research everything to death. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. The constraint in most of these companies is the fear of failure.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 3, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 222

CEO Human Resources Brand Sports 222

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Human Resources. Did you like this? Share it: Tweet. Search My Site.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

SEPTEMBER 6, 2011

Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks. We do provide a people lens to decisions, and that is a needed lens. Marketing is important. Human Resources.

CEO 162

CEO CFO Human Resources Real Estate 162

CO2

MAY 6, 2014

In today’s fast-paced market environment, the definition of insanity should probably read: doing the same thing over and over again and expecting the SAME results. The real secret lies in the deeply human need to direct our own lives, learn and create, and better ourselves and our world. Change ceases.

Influence 92

Influence Learning-by-Doing Software Definition 92

Strategy Driven

NOVEMBER 27, 2018

In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded. Cost effective and practical, these ten promo classics continue to deliver for marketers the world over. But some products have endured better than the rest. Wristbands. Stress Balls.

Products 57

Products Productivity Brand Sports 57

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. Human Resources.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. ' I have joined Twitter in March this year and since realised how 'passé' is the Marketing unit I completed in 2009.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

JUNE 13, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

SEPTEMBER 26, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 256

CEO Human Resources Library Brand 256

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. Measuring Marketing Insights. What if consumers are actually more similar across markets than the research shows? Most market researchers know this, but they tend to keep quiet about it.

Marketing 9

Marketing Brand Management Brand Retail 9

In the CEO Afterlife

NOVEMBER 27, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 205

CEO Brand Fashion Human Resources 205

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. We all have a basic human need to feel like we are doing something meaningful.

Brand 52

Brand Storytelling Strategy Diversity 52

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. It takes a tenacious marketer (or that marketer’s tenacious boss) to stick to a proven success formula.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Lead Change Blog

FEBRUARY 16, 2016

You have a basic human need to use your strengths every day. If you are convinced that you should be qualified even though other people don’t see it, maybe you need to let go of that internal “should” message and get the credential you need. This can be more complicated than it looks. Fit with your job is important.

Career 150

Career Skills Industry Human Needs 150

In the CEO Afterlife

MAY 1, 2011

When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Search My Site.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

JULY 26, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

FEBRUARY 20, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

FEBRUARY 16, 2011

Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.

CEO 100

CEO Suri Brand Class 100

In the CEO Afterlife

MARCH 27, 2011

The key to competitive advantage is setting the strategic game rules of the marketplace and shattering market paradigms with entrepreneurial leadership. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Clout is the strategy. Search My Site.

CEO 100

CEO Human Resources Bureaucracy Brand 100