In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?
In the CEO Afterlife
NOVEMBER 27, 2011
Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site. Search for: Categories.
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In the CEO Afterlife
AUGUST 15, 2011
Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand. Leadership.
In the CEO Afterlife
NOVEMBER 7, 2011
by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. This Bud’s Not for Me. That’s right.
N2Growth Blog
MAY 22, 2014
Praise and recognition: One of our basic human needs is to feel appreciated and valued. On a more optimistic note, there are many great leaders and organizational cultures such as Hyatt Hotels, Charles Schwab, Wegmans Food Markets and many more who have done much to inspire high engagement.
In the CEO Afterlife
NOVEMBER 30, 2011
by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
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