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Improving the in-store experience, promoting omnichannel shopping and fulfillment options, and developing in-person service innovations are avenues that leverage its brand equity and core competencies — and they’re approaches that would put Amazon at a disadvantage.
It’s a solution we discovered during our research in India, and involves breakthrough innovations that drive down health care delivery costs so much that the margins from serving those who can pay is more than enough to cover the costs of those who cannot. It also pursued process innovations that resulted in cost savings.
For an organization to endeavor to change its culture, it needs to take its cue from what changes in its strategy. In the first part of this century, innovation became the priority. Accordingly, Welch’s successor, Jeff Immelt, drove GE to achieve growth through innovation. In fact, we defined growth as a process.
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