In the CEO Afterlife

DECEMBER 7, 2014

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Competitive Advantage Restructuring Marketing Strategy 183

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

CEO 201

CEO Advertising Brand Franchising 201

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Homeless, Not Helpless: Entrepreneurship in Unlikely Places.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? Human Resources. In the CEO Afterlife. Main menu Home.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation. Failure is lauded.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

MAY 23, 2011

Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Now, as far as ‘walking the talk,’ Allstate has plenty of work to do.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

FEBRUARY 26, 2012

You be obsessed with innovation. They leverage their financial resources. You grow by doing less, better. They are conventional and reactive. You be distinctive and farsighted. They are obsessed with efficiencies and processes. You leverage your creativity.

Creativity 240

Creativity Brand Management Marketing Brand 240

In the CEO Afterlife

JULY 2, 2012

But they cannot be permitted to lead; make them play catch-up by continuing to strategically innovate. But in my final years as CEO of a growing, profitable consumer packaged goods enterprise, it was senseless to engage in bitter wars that challenged margins. A competitor doesn’t have to fail; they too, can make a profit.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

JULY 24, 2011

Here’s a clue to the French liquor-maker’s culture, from their annual report: “We will continue to raise our game so that creativity and innovation are the heart of our model. Great observation – that it's creativity and innovation in the business plan that matters, less so the advertising. Human Resources.

CEO 100

CEO Advertising Brand Creativity 100

CEO Insider

SEPTEMBER 21, 2024

In a world where consumer expectations are higher than ever, achieving meaningful engagement requires more than traditional marketing strategies; it demands a personalized approach that resonates with each individual. This is where Artificial Intelligence (AI) is making a transformative impact on MarTech (Marketing Technology).

Marketing 78

Marketing Magazine Marketing Strategy Technology 78

Strategy Driven

JANUARY 16, 2020

We are living in a digital era, and hence, online marketing strategies are promising. Utilize a variety of online tools available, including social media and email marketing. Provide Innovative Service. To do this, you need to embrace innovation. You can also provide free pick-up and delivery services.

Industry 13

Industry Strategy Price Marketing Strategy 13

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Strategy Driven

SEPTEMBER 24, 2021

For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. To address these concerns, you need a robust and able Human Resource department.

Organization 84

Organization Brand Word of Mouth Marketing Marketing 84

In the CEO Afterlife

MARCH 28, 2012

Imagine Apple without innovators or Zappos neglecting service or Whole Foods selling a slew of processed foods loaded with saturated fat. Other than ensuring an ethical environment in the organizations they govern, I suspect today’s Boards still don’t give culture the attention it deserves. Generally, founders instill the culture.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

In the CEO Afterlife

MARCH 19, 2012

Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. History has shown us that the best performers were those who made the right strategic moves to create a future in which their company would enjoy significant competitive advantage.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

APRIL 5, 2016

Companies say they want to be customer-centric, to be innovative, to produce outstanding products and services, to be environmentally responsible, to be socially responsible, and so on. We read about these factors in the quintessential mission statements that occupy real estate in annual reports and gather dust in reception lobbies.

Teamwork 100

Teamwork Real Estate Mission Statement Merchandising 100

In the CEO Afterlife

FEBRUARY 20, 2015

Envision Google without innovators, or Zappos cutting corners on customer service. And even though culture is a vital determinant of business performance, today’s Boards fail to give it the attention it deserves. That is not the case at Google, Zappos, Whole Foods, and several other new age companies.

Long-term 100

Long-term Download CEO Objective 100

Harvard Business Review

JANUARY 12, 2011

Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Don't lose sight of the horizon.

Innovation 16

Innovation Brand Project Storytelling 16

In the CEO Afterlife

SEPTEMBER 8, 2015

How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. . Knowledge Theorem: Information + Knowledge = Better Decision-Making. .

Power 100

Power Competitive Advantage Information Airlines 100

In the CEO Afterlife

APRIL 13, 2015

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. To every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives.

Sports 100

Sports Ethics Travel Follow-up 100

Harvard Business Review

OCTOBER 9, 2014

The free flow of workers between companies is central to economic growth and innovation. Although it might seem that greater control and stronger enforcement are beneficial—it is important for firms to protect key trade secrets, after all—the evidence shows that these changes critically undermine employee incentives to learn and innovate.

Incentives 20

Incentives Policies Human Capital Learning-by-Doing 20

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.

Management 16

Management P&L Incubator Finance 16

In the CEO Afterlife

APRIL 4, 2011

The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Human Resources. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

FEBRUARY 4, 2015

Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. But to smaller companies, qualitative strategies are the catalyst to sustainable competitive advantage. This is a culture of entrepreneurial and innovative thinking.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

Marshall Goldsmith

FEBRUARY 8, 2018

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Formerly a leader in the automotive, retail, restaurant, media innovation and consulting industries. ’ Game.

Executive Coaching 70

Executive Coaching CEO Banking Magazine 70

In the CEO Afterlife

APRIL 22, 2015

I consider Google a tier-one innovator. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être. Twenty years ago, Nestlé could see that the instant coffee market was broken. Nestlé turned to product innovation to fulfill the convenience needs of coffee lovers.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

MARCH 18, 2015

The outcome of ‘doing less better’ in market scope has been stellar; past five years sales have doubled and earnings have tripled. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. Doing less better’ doesn’t mean doing less work. In-N-Out Burger.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. This hybridization of the arts and business is nothing new of course – it’s been going on for centuries – but they have always been uncomfortable bed-fellows. Let’s trade. Will work for food!” as the street-beggars sign says.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

MARCH 3, 2014

Bold Innovation. The bolder you are in the search for innovation, the more likely you are to unearth the big idea. I’ll compare this to the “fire, ready, aim” approach of innovation. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision'

Human Resources 214

Human Resources Airlines Marketing Strategy Discount 214

In the CEO Afterlife

JUNE 10, 2015

For example, we know that a great strategy without great execution isn’t worth the paper it’s written on. Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. So why then, has strategy been singled out as the whipping boy? Most leaders and managers know this.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Human Resources. In the CEO Afterlife.

CEO 170

CEO Advice Company Competitive Advantage 170