Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”
Harvard Business Review
MARCH 21, 2017
It has also been acquiring e-commerce niche players, including Shoebuy and outdoor gear retailer Moosejaw, and digital technology companies, such as search experts Adchemy and cloud platform OneOps. Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy.
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