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What’s left in apparel and sporting goods is a good strategicfit with Nike’s operations. Farsightedness is essential to effective leadership. The glue that binds leadership, strategy, and execution is people—at every level of the organization. Nike is a Do Less Better company. 1 Big Idea .
He or she must believe in and articulate a “higher ambition,” as we call it at the Center for Higher Ambition Leadership. It must be lived by top management as exemplified in their behavior and in the design of their management and humanresource policies and practices. First, it must start with the CEO.
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