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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site. Search for: Categories. Leadership.

CEO 229
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing?

Marketing 162
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

Strategy 234
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Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife.

CEO 256
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Corporate Leaders: What Will Be Your Epitaph? | In the CEO Afterlife

In the CEO Afterlife

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife.

CEO 222