Human Resources Management Marketing Strategy 
In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).
In the CEO Afterlife
SEPTEMBER 12, 2011
Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil?
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In the CEO Afterlife
NOVEMBER 30, 2011
by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit.
In the CEO Afterlife
AUGUST 6, 2013
I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. The new economy has accelerated the need for change in the branding process.
Chart Your Course
APRIL 29, 2013
Part of being a leader is managing change. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Human Resources.
In the CEO Afterlife
OCTOBER 23, 2011
The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Human Resources. Main menu Home.
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