In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market.

CEO 150

CEO Mass Marketing Class Brand 150

Harvard Business Review

JULY 22, 2015

If a company wants to generate the most revenue from its resources, it should put its most experienced leaders in charge of those resources. But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. What they wanted to explore is how managers do that.

RBV 8

RBV Mass Marketing Budgeting Brand 8

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. “I want you for balance. My class needs a perspective on entrepreneurship within the corporation — if that really exists.”.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100