Harvard Business Review

JULY 10, 2012

Have you noticed that general managers are scarce these days? These are the executives who run discrete businesses and control all of the resources associated with them. But in many large companies, the only true general manager is the CEO. At one time general managers were at the center of the action.

Management 15

Management P&L Incubator Finance 15

Harvard Business Review

FEBRUARY 13, 2012

Most people come out of business schools fairly well armed with technical skills, but the softer side of management — communication, collaboration, cross-cultural intelligence, for instance — has dramatically grown in importance, and will continue to do so. Here are five reasons. Soft skills are more important than ever.

Execution 15

Execution P&L CFO Globalization 15

Harvard Business Review

APRIL 22, 2011

Between the inner and outer doors of Circale Corporation's headquarters building, human resources VP Nils Ekdahl crossed paths with CFO Anita Fierst as he was leaving for lunch. "We So the CEO had given the HR department a green light to create a new system that would force managers to be brutally honest. He called Milanese.

Case Study 14

Case Study Performance Review P&L Review 14

Harvard Business Review

AUGUST 5, 2014

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 11

P&L Banking Marketing Call Center 11

In the CEO Afterlife

OCTOBER 11, 2011

There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. Human Resources.

Brand 253

Brand CEO P&L Brand Management 253

Harvard Business Review

MAY 1, 2013

Every manager has a P&L that he or she is responsible for," he says, "and while we don''t make sharing rooms a hard and fast rule, it''s our sense that when people have their own budgets and ownership for their profits, they''ll continue to operate that way.". As the associate put it, "at PwC the turnover is high.

Hotels 9

Hotels Conference Travel Policies 9

Harvard Business Review

MARCH 1, 2016

Just in case you’ve forgotten, a manager in a matrix organization has two or more upward reporting lines to bosses who each represent a different business dimension, such as product, region, customer, capability, or function. The executives in charge of the various groups sit together naturally in the top management team.

Organization 8

Organization P&L Report Finance 8

Harvard Business Review

JULY 25, 2017

While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.”

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JANUARY 29, 2015

It made a massive investment (more than $1 billion) to build a software “ Center of Excellence ” in San Ramon, California to manage the data explosion created by the increasing intelligence of its industrial machines. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012.

Software 8

Software Six Sigma Insourcing P&L 8

Harvard Business Review

MARCH 27, 2012

Look," he said, "I currently have 10,000 people reporting to me and responsibility for the largest P&L in the company. The head of Human Resources even asked the CEO whether Bill's job-grade and performance bonus should be reduced. The only problem was that Bill thought the assignment would be personally embarrassing.

Career 18

Career P&L Supply Chain CEO 18