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Every HR, OD professional, and management consultant should at the very least be aware of their existence, if not well-versed in their ideas and theories. In one of the defining management studies carried out in the 90s, Collins and his team complied a list of 1,435 companies in search of those special few that could truly be called “great.”
To be fair, macroeconomists don’t view humanresources as completely generic “labor.” That opens up the possibility (I would suggest certainty) that managers will focus on shaping (or even manipulating) expectations more than creating real economic value in the form of products, services, and jobs.
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