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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Executing the strategy requires the discipline to stay the course and not give in to non-strategic temptation. Leadership , Marketing , Strategy.

Strategy 234
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home. Leadership. Gamblers in the rush of a hot-streak believe in the force.

CEO 242
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Why Great Brands Lose Their Way

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Apple Barnes & Noble Business CEO Culture Hostess In the CEO Afterlife Innovation John Richard Bell Kaz Harai Kodak L''Oreal Nike Pernod Ricard Procter & Gamble Radio Shack Sony Starbucks Vision Whole Foods' That’s an understatement.

Brand 260
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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Leadership. Recent Posts. Turnarounds and the Big Play. Gretzky, Gates, Zuckerberg: Can they see the Unseen?

CEO 229
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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. To generate ideas for what to post – have all or a group of employees give the lead team three to five possible topics each week. Manage perceptions.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 253