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Human ResourcesMarketing StrategyMission Statement
Why MissionStatements Suck. by John • June 13, 2011 • HumanResources , Leadership , Strategy • 1 Comment. One Response to Why MissionStatements Suck. John, love the idea of short, 10 word missionstatements. HumanResources. In the CEO Afterlife.
The Essence of Strategy (Part 2). by John • October 30, 2011 • HumanResources , Leadership , Marketing , Strategy • 4 Comments. Executing the strategy requires the discipline to stay the course and not give in to non-strategic temptation. Leadership , Marketing , Strategy.
Oh yes, they talk about innovation in their annual reports and their missionstatements. Leaders must encourage creativity and teamwork, as well as processes and systems that nurture the concepts and execute the results. Most big company cultures are not innovative. But this isn’t the Apple, Google or Amazon type of innovation.
Why MissionStatements Suck [link]. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity. There has to be a break from day-to-day operations in the process.
We read about these factors in the quintessential missionstatements that occupy real estate in annual reports and gather dust in reception lobbies. But, as a concept it is no different than a long list of other key success factors that organizations strive to achieve.
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