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by John • October 17, 2011 • Branding , HumanResources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. And, the SWOT analysis is not the way to do it. HumanResources. In the CEO Afterlife.
The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. HumanResources. Search My Site. Search for: Categories.
Marketing Plan is sometimes called a marketingstrategy, in essence it is an action plan of what it is you are going to do to promote your business. Like any SMART goal it is a written plan that states the marketing goals and the objectives to be achieved over a specified period of tim.
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