Remove Human Resources Remove Marketing Strategy Remove Technology
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Why Great Brands Lose Their Way

In the CEO Afterlife

With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. This top management ethic is essential to brand resilience.

Brand 260
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Why HR Needs to Be a Marketer

In the CEO Afterlife

For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. What does this have to do with HR? Everything. Wal-Mart promises low prices, every day.

Marketing 173
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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another. The strategy I’ve grown to love and count on over a 45-year career is do less, better.

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10 Key Areas Where Business Owners Should Consider Outsourcing

Joseph Lalonde

Human resources. From recruiting and onboarding new employees to managing payroll and benefits, human resources can be a full-time job in itself. Outsourcing your human resources can take the burden off your shoulders, allowing you to focus on running your business. IT support.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

CEO 201
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Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Good examples of marketing software and technology include: Analytics.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168