Human Resources Marketing Newsletter Open-book 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
DECEMBER 14, 2010
Mercer knows 60 commands that include turning on lights and opening doors. Shea‘s first book began as several entries in her diary that her mother Megan discovered. But getting a book to market and then publicizing it is no easy task; especially with no extra money to support this venture.
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Women on Business
JANUARY 18, 2011
The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. Katrina followed that initial success by branching out of her apartment and opening a retail store in Chicago just two-months after her chocolates launched in Neiman Marcus. Katrina didn’t give up.
Women on Business
NOVEMBER 30, 2010
The research and interviews I conducted for the book, The Connectors , suggests that introverts are better connectors than extroverts when they actively engage. Doing so will ensure that you make all the right connections, and it will help to alleviate all that pre-party social anxiety. The reason?
Sales Wolf Blog
DECEMBER 3, 2010
SHRM - Society for Human Resource Managment Indispensible for the HR Professional! The Conference Board seeks to drive thought leadership and business results by focusing on four key topical categories: 1) corporate leadership 2) economies, markets, and value creation 3) high-performing organizations, and 4) human capital.
Women on Business
DECEMBER 13, 2010
My need to be liked helps me deliver tough messages in a way that allows people to open up and listen. He thanked me and asked me when we could talk again. Its OK to want to be liked–it might even help in some cases. About the author Susan Finerty is a consultant, blogger and aspiring writer.
Women on Business
DECEMBER 2, 2010
That means he’s open and eager to serve. Are your customers feeling good about your product or service? Are they telling others? Do they enjoy interacting with your business? Buddy says, “I just like to smile, smiling’s my favorite.” How often does your company go the extra mile? Do you make it easy for your customer to do business with you?
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