Why HR Needs to Be a Marketer
In the CEO Afterlife
DECEMBER 29, 2013
Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Wal-Mart promises low prices, every day. HR brings human capital to life.
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