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Foxes And Hedgehogs: Which One Are You?

Lead Change Blog

In 2001, I accepted my first official leadership position as a human resources director with one audacious goal – to be and do all the things to serve all the people. With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none.

Collins 366
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Why Complexity Sucks

In the CEO Afterlife

Dumping pet projects, reducing your customer list, or turning down new sales opportunities can be incredibly difficult to do. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. I’m suggesting that you ‘do less, better.’ This strategy requires sacrifice.

ROE 249
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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Your business is adding a new time-management system, which requires employees to log their hours on specific projects. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 250
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Ambiguity Breeds Mediocrity

Great Leadership By Dan

Guest post from Dave Mastovich on the importance of clear expectations: I have a friend who leads a Human Resources Consultancy. to market his services. and author of "Get Where You Want to Go: How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling." to the mix.

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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

The intent of the query is not to unleash your frustrations about insufficient budgets, unreasonable customers, cantankerous bosses, or endless project lists – not that these matters are unimportant or should be overlooked. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'