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Building the Next Generation of Visionary Leaders

N2Growth Blog

Developing future visionary leaders is essential for sustaining organizational growth and maintaining a competitive edge in dynamic markets. Human Resources professionals play a pivotal role in this identification process. Investing in their development is not merely prudent it is a strategic imperative.

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Why Complexity Sucks

In the CEO Afterlife

Dumping pet projects, reducing your customer list, or turning down new sales opportunities can be incredibly difficult to do. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. I’m suggesting that you ‘do less, better.’ This strategy requires sacrifice.

ROE 249
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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Your business is adding a new time-management system, which requires employees to log their hours on specific projects. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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How to Align Yourself (And Others) Up, Down, Sideways, And Diagonally on the Chain of Command to Improve Outcomes

Leading Blog

Let’s say you’re involved in a special project that requires you to regularly collaborate with others. Often, this is because of “scope creep”—the bounds of the project expand. Your role in this special project takes on its own life and starts to take over your job. Maybe you disappoint your boss or your project team.

Project 353
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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 250