Remove Human Resources Remove Marketing Remove Proposal
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. The organization is structured in a way that almost every proposal requires concurrence from a peer.

Proposal 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. I suggest the slogan has become generic to the market.

Brand 196
article thumbnail

How Leaders Are Creating Engagement In Today’s Workplaces

Tanveer Naseer

Entertainment, Oracle, Hulu, Boeing, and many other Fortune 500 companies shared their organizations’ experiences and the lessons they’ve learned on how to engage and empower their employees despite the growing challenges and complexities found in today’s global market. It’s a requirement.”

HCI 275
article thumbnail

Becoming More Self-Aware To Improve How We Communicate

Tanveer Naseer

However, what’s equally important is understanding how to be an effective communicator when it comes to giving presentations – whether it’s those large presentations like giving the annual company report to employees and/or shareholders, or something on a smaller scale like presenting a proposal to your team or department.

article thumbnail

How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

article thumbnail

Strategy for Non-Strategic Leaders

In the CEO Afterlife

When I was on the ‘hot seat’ and in the line of fire as a CEO, I constantly dealt with pressing day-to-day issues such as bringing in the quarter, forecasting erratic commodity markets, reacting to predatory pricing, and stressing over sales shortfalls and excess inventory. When I proposed divesting a couple of them, the CEO was horrified.

Strategy 196