Remove Human Resources Remove Marketing Remove Restructuring
article thumbnail

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I am not suggesting restructuring the entire brand management system. That’s an understatement.

Brand 260
article thumbnail

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision' Specialists beat generalists – always have, always will.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. I’m not suggesting restructuring the entire brand management system. Human Resources. About John.

Brand 168
article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100
article thumbnail

Booz Allen’s Jon Muñoz on Restructuring the Future

HR Digest

Jon Muñoz: I’ve held positions in multicultural marketing, community engagement with diverse nonprofit organizations, corporate social responsibility, and human resources at companies like J.P. The post Booz Allen’s Jon Muñoz on Restructuring the Future appeared first on The HR Digest.

article thumbnail

What Not to Do When Business Sours

In the CEO Afterlife

This is a short-term aggravation, and though it may thrash earnings for the quarter or the year, it is not a restructuring of the marketplace. Using the coffee business as an example, a spike in coffee futures because of a frost in Brazil is going to raise the consumer price of coffee and reduce demand.

article thumbnail

Research Explores How ChatGPT Can Help Writers

The Horizons Tracker

Raising productivity Researchers conducted a study involving 453 college-educated professionals, including marketers, grant writers, consultants, data analysts, human resource professionals, and managers, to assess the impact of generative AI on worker productivity.

Letter 119