Human Resources Marketing ROE 
In the CEO Afterlife
DECEMBER 18, 2014
You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.
Harvard Business Review
OCTOBER 20, 2011
corporation than "what's the ROE on that?" Conversely, why market cigarettes? ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. There is no more powerful question in a U.S.
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