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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. Tim Tolan, Fistful of Talent : 2011: Implementing the NO IDIOT RULE Krista Ogburn Francis, Alive HR : To Resolve or Not to Resolve Ben Eubanks, UpstartHR : Put up or Shut up.

Blog 177
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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Included are some great thoughts on how an organization should approach its employees' personal brands and the role they play in the "free agent" employment market. . License. .

Blog 140
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Possibility Maximizer: Monster Thinking's 5 for Friday

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  The folks at Monster Thinking are in the trenches of the recruiting and career industry and are highly in tune with what is happening in the employment market. Department of Labor Employment Standards Administration (ESA) - U.S. License.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198
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The Latest Compensation Trends Redefine Job Satisfaction

HR Digest

Experts admit that the last two years have had a lasting impact on the future of work and human resource personnel must take them into consideration while setting compensation goals. As hybrid working and remote working become more mainstream, the job market is facing increased competition as companies scramble to retain top talent.

Trends 98
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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Tom implores you to stop viewing the world and the economy in a state of "nuclear winter" and take action NOW to grab market share from your competitors who are stuck whining and complaining about the economy. License. . 

Blog 133