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How to Attract the Best Talent by Using SEO

Lead Change Blog

Are you a tech-savvy human resource manager? But the truth is that SEO is critical for the success of any modern business—and that includes recruiting and HR marketing firms. Create a Recruitment Video. Videos also play a significant role in influencing SEO. You must have heard about search engine optimisation.

How To 218
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No Matter What Work You Do, You Have a Customer

Leading Blog

Rather, it’s consumed by materials buyers, merchandisers, marketing and advertising teams, as well as the finance department — not to mention the fabricators of the shoes. Maybe you deliver it as a video, or maybe just as a simple PowerPoint presentation. Your work isn’t consumed by the buyers of your company’s shoes.

Objective 318
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Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. The iPad Mini is equipped with a photo and movie editing app software, so you can create the perfect photo or event video to post on social media. Marketers should check out these apps. Social media can be a beast to get your head around.

Media 100
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How Video Recruitment Cuts The Cost Of Finding New Staff

Eric Jacobson

Today''s Guest Post is from a company that offers a new exciting service for leaders, managers and human resources departments. But now video recruitment offers a way of not only cutting costs but making the recruitment process as effective as possible. Here’s how it works : 1. Invite candidates to apply.

Video 66
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092: 7 Keys to Clarity and Conciseness

Engaging Leader

Whether it’s a letter or email from the CEO, a benefits communication from Human Resources, or a video from Operations about how to improve quality or safety, much of what companies send their people is a mind-numbing flood of corporate speak.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242