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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

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Using LinkedIn to Recruit Talent

Women on Business

The ease of use, and low cost have made things like video conferencing more economical than flying employees to directly meet with clients and advertising through the internet may cost less than taking out a traditional print ad. Many companies are using the internet and online solutions like never before.

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Team Building 101: Techniques to Improve Your Team’s Productivity

Women on Business

According to Wikipedia, a flash mob is “a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse” It’s been the craze of late, from ad campaigns to music videos. Volunteer At Your Company’s Local School.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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How to Attract the Best Talent by Using SEO

Lead Change Blog

Are you a tech-savvy human resource manager? But the truth is that SEO is critical for the success of any modern business—and that includes recruiting and HR marketing firms. Create a Recruitment Video. Videos also play a significant role in influencing SEO. You must have heard about search engine optimisation.

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