How Vineyard Vines Uses Analytics to Win Over Customers
Harvard Business Review
JUNE 8, 2018
It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.
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