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What’s left in apparel and sporting goods is a good strategicfit with Nike’s operations. That makes an organization operationally and strategically stronger. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. 1 Big Idea .
It must be lived by top management as exemplified in their behavior and in the design of their management and humanresource policies and practices. Without a set of policies and practices that reflect the human values of love, responsibility, authenticity fairness and trust, a firm has the name but not the game.
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