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I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. Wouldn’t you expect more innovation? Some companies brand exceedingly well.
o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.
high technology). Our strategy emphasizes versatility and empowerment in allocating humanresources. Conscientious folks are “high achievers that feel a strong need to take responsibility for doing things immediately” (p. percent in return on assets (ROA), 5.01 percent in return on sales (ROS), and 3.85 Simmons, Ph.D.
Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. But businesses need to provide it in moderation and not at the cost of the human experience.
E.g. take a team of developers to tour an abattoir, take the humanresource team to a museum exhibit on ancient Egypt, or take legal on an outing to a flower show. It is important to make it a regular outing, and to really explore intriguing, albeit unrelated subjects as a group. Knowledge Management: Classic and Contemporary Works.
Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, humanresources, and more. At one time general managers were at the center of the action.
To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.
In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. It also required us to amend our compensation practices to be competitive in the technology space.”
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