In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Human Resources.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The brand surgery philosophy is one of treating products as patients who are no longer thriving, more likely dying from ill health. Human Resources.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Human Resources.

Brand 131

Brand CEO Stage-Gate Marketing 131

Lead on Purpose

DECEMBER 3, 2010

Whether you’re the platoon commander of an Army Infantry Patrol, or the Director of Human Resources, you’re still a leader. In fact, a great way to increase productivity in a workplace is to cross-train employees across departments. Bill Gates is the master of staying ahead of the pack in the business world.

Management 150

Management Stage-Gate Ethics Marketing 150

Leading Blog

NOVEMBER 3, 2023

Even worse, functional processes — finance, human resources, sales, etc. It’s helpful to first understand the various stages involved in improving business processes. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management.

Industry 284

Industry Stage-Gate Organization Company 284

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Human Resources. Gretzky, Gates, Zuckerberg: Can they see the Unseen?

Brand 168

Brand CEO Stage-Gate SWOT 168