In the CEO Afterlife
DECEMBER 18, 2014
You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Branding Human Resources Leadership Marketing Strategy Business Coca-Cola Culture Entrepreneurship Google PepsiCo Vision'
Harvard Business Review
OCTOBER 20, 2011
corporation than "what's the ROE on that?" ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. There is no more powerful question in a U.S. Social media spending? Wellness checkups?
Expert insights. Personalized for you.
249 
Let's personalize your content