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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. I’m expecting a dramatic growth in the industry.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

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A Tale of Leadership, Marketing and Blogging from Debbie Laskey

Eric Jacobson

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? Second, develop a timeline for updating your Blog.

Blog 65
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Understanding the Role of Time-Lapse Cameras in Project Management

Strategy Driven

Project management can be a demanding and complex field that requires effective tools and strategies to ensure the successful completion of projects. Thankfully, in recent years, time-lapse cameras have emerged as a valuable asset in the project management toolkit. What Are Time-Lapse Cameras?

Project 95
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What's your Q-SCORE?

Rich Gee Group

Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. In your industry? How valuable are you to your boss, your organization, your industry? I frequently interact with upper management (boss’ bosses, leadership team - possibly the board).

Brand 195
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Taking It Public: Top 5 Things You Should Know About PR Firms

Strategy Driven

If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. Advertising is a Big Part of PR.

PR 111